Unique Me Grapes by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2022
Unique Me Grapes
by Agilis Design Graphic Design
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #131506The Design
About Unique Me Grapes
Unique Me is a paper carton package designed for fresh grapes. The design is based on the idea that no two people in the world are alike in looks, thoughts, character or gestures. Hand-drawn illustrations give the grapes simple faces, so the fruit is presented as a group of individuals. A fresh color palette and a plain layout support the theme. The fresh fruit market in China is highly competitive and often uses plain photographs of fruit or farm views. Unique Me aims to stand out and to build an emotional link with customers.
The Recognition
About the Bronze A' Design Award
Unique Me Grapes is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Unique Me Grapes is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Unique Me Grapes splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
- Tags
- Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
- Production Technology
- Paper Carton
- Design Challenge
- Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
- Inspiration
- We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
- Project Duration
- The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
- Operation Flow
- We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations. - Team Members
- Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan - Image Credits
- Photo Credit: Guibin Ji
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