BeeHacchee Tarts Packaging

BeeHacchee Tarts Packaging
by SHINGO FURUSHO

• Awarded April 15, 2022
• CLIENT: Kiyomasa Seika Co.
• 3.940

Package design for cheese tart with honey. The yellow border pattern is printed all over, and the handwritten logo adds impact. The use of kraft paper material gives consumers an easy and casual impression, and the hexagonal cardboard box, which resembles a beehive, visually expresses the concept of honey. In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic.