Mamba Chiliast Brand Identity

Mamba Chiliast Brand Identity
by sxdesign

• Awarded April 15, 2022
• CLIENT: MC basketball community
• 6.979

Mamba Chiliast (MC) is a basketball community for Kobe Bryant's fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. The eye in the logo, representing the Mamba, with the letters M and C combine to form the hexagonal shape, which stimulates deeper collective memories about religion, organization, and energy. This design helps the community build the spiritual and powerful brand image.