Memory of Jiangnan Poster by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2022
Memory of Jiangnan Poster
Client: Seoul National University of Fine Arts
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #132760The Design
About Memory of Jiangnan Poster
Memory of Jiangnan is a poster based on a traditional Chinese poem. The design draws on the characteristics of oracle bone inscriptions and seal script, which are simplified into clear graphic forms. Traditional elements are transformed graphically, deconstructed and recreated, with three-dimensional experiments applied to the letterforms. The poster is produced by digital printing and measures 70 by 100 centimeters. The intent is to present the charm of Jiangnan culture, Chinese characters and ancient poetry to an international audience.
The Recognition
About the A' Design Award
Memory of Jiangnan Poster is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Memory of Jiangnan Poster is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Memory of Jiangnan Poster is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
- Dimensions & Packaging
- 70*100cm
- Tags
- poster，Jiangnan cultural
- Production Technology
- Digital printing
- Design Challenge
- The decomposition and reconstruction of Jiangnan cultural elements
- Research
- "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
- Inspiration
- "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
- Project Duration
- The project started in April 2021
- Team Members
- YI WU
YANGHUA YAO
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