Chuankui Liquor Packaging by Sungoo Design is a highly esteemed winner of the very prestigious 2022 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2022
Chuankui Liquor Packaging
Client: Shenzhen Sungoo Brand Design Co,Ltd.
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #132735The Design
About Chuankui Liquor Packaging
Chuankui is a packaging design for liquor, inspired by the culture of Sichuan, China. The name means Sichuan leader. A panda illustration formed from green bamboo leaves covers the bottle and recalls the mountains and bamboo forests of the region. A hollow panda paw shape is placed on another part of the bottle, so the package is easy to hold. The cap takes the form of a bamboo knot with carved bamboo leaves. The packaging is made of degradable materials, which supports the ecological intent of the design.
The Recognition
About the A' Design Award
Chuankui Liquor Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Chuankui Liquor Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Chuankui Liquor Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chuankui has the meaning of "Sichuan leader". Since it is the leader, the rich and representative local culture is the source of the design of this wine.
Sichuan, China, is surrounded by mountainous mountains and dense bamboo forests. It is one of the important birthplaces and protected areas of China's national treasure "Giant Panda". Therefore, we used the image of panda and green bamboo to convey the design concepts of "environmental protection", "ecology" and "freshness". - Production Technology
- It is worth mentioning that this packaging is made of "degradable materials", which adds to the ecological and environmental protection properties.
- Inspiration
- On the bottle, a panda image illustration is the basis of the whole design. It is composed of emerald green bamboo leaves, which is full of vitality and life, combining the panda's naive attitude with the natural elegance and beauty. In another part of the design, a "panda paw" can be found. The hollow design adds panda elements, which is also ergonomic and easy to take.
The design of the bottle cap adopts the form of "bamboo knots" with bamboo leaves carved in secret. - Patents
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- Team Members
- Muqiang Fu,Jingsong Lin
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