Bronze Packaging Design · 2022
Dahan Guanfang Liquor Packaging
by Lijuan Zhang
- A' Design Award 2022 Bronze Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
- Estimated Number of Design Views: 11,265
- Verification code 791706CC13 · Verify this award
About Dahan Guanfang Liquor Packaging
Dahan Guanfang is a liquor packaging design inspired by the Han Dynasty of China. The bottle cap is shaped as an imperial jade seal, a traditional symbol of power and status. The front of the box is plain, and the package opens from the middle to reveal a detailed scene. The illustrations show the four Chinese guardian beasts, Qinglong, White Tiger, Suzaku and Xuanwu, together with famous events of the Han Dynasty. The bottle is ceramic with a gold finish, the cap is golden plastic, and the box is decorated with bronzing. The inner box protects the bottle.
Press Kit
- Unique Properties
- Design passed combining the imperial seal culture with the Han dragon culture, which is a symbol of power and status; Use the bottle cap seal as the creative point, and open the package from simple to complex; The front of the package is simple. After the package is opened, the illustration design of China's four great beasts Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty shows a splendid scene of prosperity and prosperity of the Chinese Han Dynasty court.
- Dimensions & Packaging
- Packing box size: 165mm X 120mm X H300mm
- Tags
- Atmosphere Emperor Heavy
- Production Technology
- The special packaging used is bronzing, the bottle is a ceramic bottle with roasted gold, and the bottle cap is a golden plastic cap.
- Design Challenge
- How does the difficulty of this design ingeniously reflect the history of the Han Dynasty in China, and show the prosperity of the Han Dynasty. We manifest it through the opening of the box shape. It's like slowly turning over a picture of history. The prosperity of the Han Dynasty is as vivid as before.
- Project Duration
- The project was launched in June 2020 and completed in November 2020
- Operation Flow
- The package is opened from the front middle, convenient and fast.The box type is simple, and the inner box can protect the product well
- Research
- The design is very clever, the history is enclosed in the book, and the box is opened to show the history of the Han Dynasty, let us slowly understand the history of the Han Dynasty,Opening the screen from simple to complex has a more sense of experience and ceremony.
- Inspiration
- The Han Dynasty is a very prosperous dynasty in Chinese history. The illustration design of the four great Chinese beasts, Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty, shows the prosperity of the Han Dynasty in China. The emperor’s jade seal was used as a bottle cap to reflect the emperor’s rights.