Mix Milk Tea

Mix Milk Tea
by Blackandgold Design (Shanghai) Co., Ltd.

• Awarded April 15, 2022
• CLIENT: Nongfu Spring Co. Ltd.
• 3.286

To celebrate the Year of Tiger, Nongfu Spring launches a limited gift box for Mix Milk Tea. The idea is inspired by a Chinese nursery rhyme "Beat the Tiger". The packaging is designed as tiger head, while its eyes are replaced by whirls that are the visual asset of the brand. When consumers are holding the box, their fists are right above the tiger, so it looks like the consumers are beating the tiger. Eventually, it can create the interaction between consumers and packaging.