Packaging Design Award Winner.
Awarded for Good Packaging Design.
This Mid-Autumn Flying to the Moon aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added to its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon, and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
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