Shacheng 1976 Wine Packaging by Yibin Lin

Shacheng 1976 Wine Packaging by Yibin Lin is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Packaging Design Competition Category.

BronzePackaging· 2022

Shacheng 1976 Wine Packaging

by Yibin Lin

Client: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.

Bronze A' Design Award Winner in Packaging Category

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Verified Award Winner

Verify Award Status for #135406

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Shacheng 1976 Wine Packaging

Shacheng 1976 is a packaging design for wine bottles. The cap combines a crown form with diamond shapes. Two grape leaves wrap the lower part of the bottle, as if the wine is held in the palm of a hand. The bottle wall is transparent and gold is used as the main color. The closure joins a screw-top outer cap with a metal oak inner plug, so the bottle can be opened by hand and closed again for collection and display. The outer cap supports the inner plug and prevents leakage when air pressure rises. The design honors Shacheng, a town long known for winemaking.

The Recognition

About the Bronze A' Design Award

Shacheng 1976 Wine Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Shacheng 1976 Wine Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Shacheng 1976 Wine Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: WarmSymmetry: Both DirectionsBackground: Left and Right

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging gives products more cultural connotations, and is a representative work of the combination of commercial ideas and cultural creativity. The cap of the bottle is designed with a combination of crown and diamonds, showing her nobleness.
Dimensions & Packaging: The product bottles of the serie are matched according to the international color matching standard, which are in line with international standards and international aesthetics. With the transparent outer bottle wall and gold as the main color, which is simple, elegant and luxurious.
Tags: Bottle, Packaging design, Wine, Chinese spirit
Production Technology: The cap of the bottle is designed with a combination of crown and diamonds, showing her nobleness. Two grape leaves are designed on the lower part of the bottle to wrap the bottle body, as if holding the wine in the palm of the hand, showing her preciousness, and also incorporating the concept of China's first bottle of dry white wine into it. The whole bottle body is painted with golden color, which reflects the glory of Shacheng as an important wine-making town and interprets the supreme sense of luxury.
Design Challenge: In a closed environment with higher temperatures, the air pressure in the wine bottle will increase, which will easily cause the oak cork to fly out and cause the wine to leak. The screw-top design of Shacheng 1976 tightens the outer cap and the bottle mouth, and the outer cap just supports the inner plug, preventing the inner plug from flying and preventing the leakage of wine.
Research: It is committed to digging out the connotation behind the product and telling an evocative story. The packaging gives products more cultural connotations, and is a representative work of the combination of commercial ideas and cultural creativity.
Inspiration: The inspiration of this product is to commemorate this place, reflecting the change from selling products to selling culture. It is committed to digging out the connotation behind the product and telling an evocative story.
Project Duration: Since Yuan Dynasty, Shacheng has been famous for winemaking, and Shacheng Winery is the birthplace of China's first bottle of dry white wine.
Operation Flow: The bottle cap adopts a combination of a screw-top design outer cap and a metal oak inner plug, and the inner plug can be easily pulled out without a wine opener. Regardless of whether the wine is drunk or not, the inner plug can be inserted back and the outer cover twisted back to maintain the overall perfection for collection and brand display.
Patents: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.
Team Members: Lin Yibin
Image Credits: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.
Lin Yibin