Gujinggongjiu Liquor Packaging by Sisi Don is a highly esteemed winner of the very prestigious 2022 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2022
Gujinggongjiu Liquor Packaging
by Sisi Don
Client: Gujingongjiu
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #137626The Design
About Gujinggongjiu Liquor Packaging
Gujinggongjiu is a packaging design created for a Chinese liquor. The design presents the traditional dragon totem in a digital visual style. The heavy lines and complex curves of the classic dragon form are simplified into a modern shape. The box opens from the left and right sides, revealing the pattern in several layers. Luminous ink printing is applied, so the dragon pattern remains visible in a dark environment. The package measures 150 mm in width, 110 mm in depth and 280 mm in height. The intent is a fresh visual experience and a younger brand image.
The Recognition
About the Golden A' Design Award
Gujinggongjiu Liquor Packaging is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Gujinggongjiu Liquor Packaging is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Gujinggongjiu Liquor Packaging creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Premium Packaging Design Services for Luxury Brands
We specialize in creating award-winning packaging designs that elevate brands and drive sales. With over a decade of expertise in liquor, tea, luxury goods, and cosmetics packaging, our innovative designs have generated over 100 million yuan in market success. We blend traditional elements with modern aesthetics to create memorable brand experiences.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Is the representation of the brand symbol, the traditional dragon totem, using brand new digital digital style, refreshing visual experience to consumers, but also to the brand image of the younger, the image.Have good display effect open means, and the application of luminous ink, more highlights the uniqueness of product symbol
- Dimensions & Packaging
- Width 150mmxDepth 110mmxHeight 280mm
- Tags
- BAIJIU Gujingongjiu Liquor packaging
- Production Technology
- Luminous ink printing, can be in the dark will be the dragon pattern is displayed
- Design Challenge
- The application of luminous ink in the bottle above
- Research
- Experience design style of study, to the study of box open, to the printing material research, so as to achieve has a unique style, unique opening experience, luminous display various creative innovative products
- Inspiration
- From the characteristics of digital visual language, has broken the traditional Chinese dragon in the line of heavy and complicated, and the curve of the complex form habits, will be young and modern style, blend in the design of the traditional elements, bring more fashionable, hale visual experience
- Project Duration
- The project started in April 2021 in Chang sha and finished in August 2021 in Shenzhen
- Operation Flow
- Through the open left and right sides, show the visual effect of multi-level
- Team Members
- INFINITY STUDIO
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