Johnnie Walker Limited Edition Packaging
by Ofen Hu
- Awarded April 15, 2022
- CLIENT: Diageo Foreign Wine Trading (Shanghai) Co., Ltd
- 15.883
This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, They can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
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