Granovita Granola Packaging by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2022
Granovita Granola Packaging
Client: Sot B&d
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #139398The Design
About Granovita Granola Packaging
Granovita is a packaging design for granola. A cardboard box replaces the flexible pouch commonly used for cereal, giving more control over how the product appears on shelves. The rough surface of the cardboard supports the theme of healthy living. Illustrations of fruits and grains describe the taste of each variety. Icons, expressive lettering and bright colors convey a positive message. The cardboard can be composted, so the solution stays environmentally friendly and low in cost. Each box measures 160 by 120 by 40 millimeters.
The Recognition
About the Silver A' Design Award
Granovita Granola Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Granovita Granola Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Granovita Granola Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Award-Winning Packaging Design Services
We create strategic packaging designs that capture brand essence and drive consumer engagement. With multiple international awards and 400+ successful projects, our expertise spans food, beauty, health, and consumer goods packaging for businesses of all sizes.
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Grand Interview
Your innovative approach to sustainable packaging for Granovita Granola Packaging, particularly the use of compostable cardboard, sets a new standard in the industry - could you elaborate on how this material choice aligns with both environmental consciousness and brand messaging?
The use of compostable cardboard for Granovita Granola Packaging aligns seamlessly with the brand's commitment to health and sustainability. This material choice reflects environmental consciousness by reducing waste and ensuring the packaging can return to nature after use. It also strengthens the brand's messaging by reinforcing its focus on natural, wholesome ingredients and eco-friendly practices. By integrating sustainability into the core of the packaging, the design not only appeals to environmentally aware consumers but also sets a positive example in the industry for combining functionality, aesthetics, and responsibility.
The rough surface texture of Granovita Granola Packaging creates a distinctive tactile experience that communicates 'healthy living' - what inspired this specific design decision, and how does it contribute to the overall consumer experience?
The rough surface texture was inspired by the natural, unprocessed essence of granola and its connection to a healthy lifestyle. This tactile element evokes the feeling of raw, organic materials, reinforcing the authenticity and wholesomeness of the product. It also enhances the consumer experience by creating a physical interaction that aligns with the brand's narrative of simplicity and nature. This texture not only makes the packaging stand out visually but also adds an emotional layer, reminding consumers of the product's commitment to natural living and sustainability.
In developing Granovita Granola Packaging, you chose cardboard boxes over flexible doy-packs - could you share the strategic thinking behind this decision and how it has impacted shelf presence and brand perception?
The decision to use cardboard boxes over flexible doy-packs was strategically driven by the need to emphasize premium quality and environmental sustainability. Cardboard boxes convey a sense of sturdiness and trustworthiness, which aligns with the brand's focus on natural, high-quality ingredients. Additionally, the structure allows for more prominent and striking graphics, enhancing shelf presence and making the product stand out in a competitive market.From a sustainability perspective, the compostable cardboard reinforces the brand's eco-conscious values, appealing to environmentally aware consumers. This choice has elevated brand perception, positioning Granovita as a responsible and premium brand that values both its customers and the planet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
- Dimensions & Packaging
- 1 boxes 160mm x 120mm x 40mm
- Tags
- Granola, Granola packaging, Fruit Granola, Ukraine
- Production Technology
- Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
- Design Challenge
- The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
- Research
- The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
- Inspiration
- Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
- Project Duration
- This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
- Operation Flow
- By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.
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