Siela Cosmetic Packaging by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2022
Siela Cosmetic Packaging
Client: Sot B&d
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #139422The Design
About Siela Cosmetic Packaging
Siela is a packaging design for a line of children's cosmetics. The design uses a white plastic tube of 75 ml, decorated by screen and pad printing. Stylized illustrations are placed at the center of the design, and a single character appears in different places and situations across the line. Color coding helps buyers tell the products apart. Text is reduced to a minimum, so the right product can be recognized quickly on the shelf. The white surface keeps the illustrations clear and easy to see.
The Recognition
About the Bronze A' Design Award
Siela Cosmetic Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Siela Cosmetic Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Siela Cosmetic Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Grand Interview
Your innovative approach to children's cosmetics packaging through Siela Cosmetic Packaging beautifully merges storytelling with functionality - could you elaborate on how you developed the character-driven narrative that became central to the brand identity?
The character-driven narrative was developed to create a relatable and engaging experience for both children and parents. Each package features a unique illustration of a child enjoying everyday activities—like swinging, fishing, or playing in the rain—that align with the cream’s specific purpose, such as soothing, moisturizing, or protecting. These cheerful, hand-drawn illustrations were designed to evoke warmth, care, and trust, reflecting the gentle nature of the product. By combining storytelling with functionality, the design creates a strong emotional connection, making the packaging both memorable and appealing to the target audience."
The white tube packaging of Siela Cosmetic Packaging stands out by intentionally avoiding current trends like kraft paper and earthy tones - what inspired this bold decision to create a blank canvas for your stylized illustrations?
The decision to use white tube packaging was inspired by the desire to create a clean, timeless backdrop that emphasizes the playful and colorful illustrations. By avoiding trends like kraft paper and earthy tones, we ensured the focus remained on the vibrant storytelling and the brand's joyful, child-friendly identity. The white background also reinforces a sense of purity and safety, qualities essential for children’s skincare products, while providing a versatile canvas that allows the stylized illustrations to pop and engage both parents and children effectively.
In creating Siela Cosmetic Packaging, you developed distinct storylines for each of the five products while maintaining a cohesive design system - could you walk us through your process of balancing individual product identity with brand unity?
To balance individual product identity with brand unity, we established a consistent design framework that tied all products together while allowing each to stand out. The framework included a unified layout, typography, and color palette to maintain brand recognition. For individual identity, each product featured a unique storyline illustrated through a child engaging in activities that reflect the product’s purpose—like calming moments for the soothing cream or outdoor adventures for the protective cream. These illustrations were carefully designed to share a similar artistic style, ensuring cohesion across the range while giving each product its own distinct personality.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
- Dimensions & Packaging
- Plastic tube cream bottle 75 ml. White color
- Tags
- Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
- Production Technology
- Screen and pad printing method
- Design Challenge
- Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
- Research
- The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
- Inspiration
- Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
- Project Duration
- This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
- Operation Flow
- The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.
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