Smashy Package of Chocolate Eggs by Mutian Yu

Smashy Package of Chocolate Eggs by Mutian Yu is a highly esteemed winner of the very prestigious 2022 A' Design Award in Packaging Design Competition Category.

IronPackaging· 2022

Smashy Package of Chocolate Eggs

by Mutian Yu

Client: Savannah College of Art and Design

A' Design Award Winner in Packaging Category

11,152

Verified Award Winner

Verify Award Status for #139859

View at A' Design Award Press Release Award Badge

Colors

The Design

About Smashy Package of Chocolate Eggs

Smashy is a package of chocolate eggs that takes the shape of a hammer. The design joins the form of a hammer with the form of an egg, so the package also looks like an egg with a handle. Smashy can be smashed in any place. Candies then pop out, giving a moment of surprise. The mix inside holds chocolates, crackers, gummies and hard candies. The package measures 155 by 183 by 76 millimeters and is made of plastic. Smashy is intended to renew the old habit of smashing chocolate eggs and to make snacking more playful.

The Recognition

About the A' Design Award

Smashy Package of Chocolate Eggs is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Smashy Package of Chocolate Eggs is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Smashy Package of Chocolate Eggs is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Image Analysis

Color Temperature: WarmSymmetry: Both DirectionsBackground: Left and Right

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Is eating chocolate eggs still funny today? Try this new combination! Smash a chocolate egg and get more sweets! Smashy combines the shape of a hammer and the shape of an egg to bring excitement and surprise. Snackers can smash it at any place, then experience having different snacks, which contain chocolates, crackers, gummies, and hard candies.
Dimensions & Packaging: 155mm * 183mm * 76mm
Tags: Snacks, Interaction, Fun
Production Technology: Plastic and Snacks
Design Challenge: The greatest challenge during the research is reaching out to people due to the pandemic.
Inspiration: Is smashing the same type of chocolate eggs still exciting today? People started smashing chocolate eggs in 200 years ago. It has never been changed until now.
Project Duration: Time: 2020 Summer
Duration: 3 Months
Location: Savannah, GA, US
Operation Flow: Smashy is a chocolate in the shape of a hammer. It also looks like an egg with a handle. By smashing it, candies will pop out, so one can enjoy surprises and treats.
Team Members: Mutian Yu