Iron Packaging Design · 2022
Smashy Package of Chocolate Eggs
by Mutian Yu
- A' Design Award 2022 Iron Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: Savannah College of Art and Design
- Estimated Number of Design Views: 10,899
- Verification code 5C474C9FCE · Verify this award
About Smashy Package of Chocolate Eggs
Smashy is a package of chocolate eggs that takes the shape of a hammer. The design joins the form of a hammer with the form of an egg, so the package also looks like an egg with a handle. Smashy can be smashed in any place. Candies then pop out, giving a moment of surprise. The mix inside holds chocolates, crackers, gummies and hard candies. The package measures 155 by 183 by 76 millimeters and is made of plastic. Smashy is intended to renew the old habit of smashing chocolate eggs and to make snacking more playful.
Press Kit
- Unique Properties
- Is eating chocolate eggs still funny today? Try this new combination! Smash a chocolate egg and get more sweets! Smashy combines the shape of a hammer and the shape of an egg to bring excitement and surprise. Snackers can smash it at any place, then experience having different snacks, which contain chocolates, crackers, gummies, and hard candies.
- Dimensions & Packaging
- 155mm * 183mm * 76mm
- Tags
- Snacks, Interaction, Fun
- Production Technology
- Plastic and Snacks
- Design Challenge
- The greatest challenge during the research is reaching out to people due to the pandemic.
- Project Duration
- Time: 2020 Summer
Duration: 3 Months
Location: Savannah, GA, US - Operation Flow
- Smashy is a chocolate in the shape of a hammer. It also looks like an egg with a handle. By smashing it, candies will pop out, so one can enjoy surprises and treats.
- Inspiration
- Is smashing the same type of chocolate eggs still exciting today? People started smashing chocolate eggs in 200 years ago. It has never been changed until now.