Proshot Coffee Package by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2022 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2022
Proshot Coffee Package
Client: Proshot Coffee
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #139866The Design
About Proshot Coffee Package
The project shows the process of coffee production from planting to presenting the product. The creation of these imaginary giants and their nomadic tools is to support the environment and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the child-inside of humans and their imaginary world. The illustration is done with the watercolor technique. Using shiny parts in the print technique will allow the packages to be more seen.
The Recognition
About the Silver A' Design Award
Proshot Coffee Package is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Proshot Coffee Package is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Proshot Coffee Package is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Creative Food Packaging Design Services
We specialize in imaginative packaging design for food brands. With over 25 years of experience and multiple international awards, we create distinctive packages that tell your brand's story through watercolor illustrations and character design. Our work helps products stand out on shelves.
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Design Interview
What is the main principle, idea and inspiration behind your design?
The main idea, taken from nature, from fantasy, there are guards who protect nature. I saw them as giants. This is the way nature produces coffee for us.
What has been your main focus in designing this work? Especially what did you want to achieve?
There were several purposes to this design, But the main focus is to show the coffee process steps through revolutionary designing giant characters doing the process as natural bodies. It has simply a good feeling for everyone. (the first is that I wanted to connect with everyone through an imaginary world. Secondly, I wanted to show everyone the stages of the coffee process. Thirdly, through these giants, I wanted to invite everyone to peace and reconciliation with nature.)
What are your future plans for this award winning design?
In the future, we intend to make famous all the giants on the packaging. Show the giants to everyone and we have a big plan to make them bigger. From making small dolls to making cartoons and movies.
Grand Interview
Your innovative approach to storytelling through the giant characters in Proshot Coffee Package beautifully illustrates the coffee production journey - could you share how you developed these unique characters and their connection to environmental awareness?
When the idea of communicating with the audience through a story came to my mind, I tried to build a bridge between this idea and the audience. For that, I created a character and wrote their story. Yes, they became the guardians of nature and I decided that they would tell the story to the audience. Because the giants had unique characters and no one had ever looked at the story of coffee from such a perspective in coffee packaging, it became interesting for the audience and the giants could speak for themselves.
The watercolor technique and metallic printing elements in Proshot Coffee Package create a striking visual narrative - what inspired your decision to combine these specific artistic methods to convey your message about coffee production?
The watercolor technique in drawing and painting is a free and liberated method. Colors have their expression. The captivating spots in the colors are beautiful and impressive. That is why I used this technique, as it was close to the main theme of the story. In the printing technique, I considered all the ornaments of the giants shiny to emphasize them more. The luxury of the giants, while being simple and primitive, is a tangible contrast in today's world. The confrontation between workers who endure great hardship for a luxurious world.
The nomadic tools wielded by the giants in Proshot Coffee Package present an intriguing perspective on coffee processing - how did your research into global coffee production methods influence these distinctive design elements?
The richest products are always created with different difficulties and skills. The most valuable products must have gone through a difficult path to be different. The more industrialized the production, the cheaper the resulting goods are. The use of nomadic tools in the giants reflects this principle. This shows that the giants live in a world far from industry and technology and that the products they obtain with difficulty are very valuable.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The creation of these imaginary giants and their nomadic tools is to support the "environment" and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the "child-inside" of humans and their imaginary world. The illustration is done with the watercolor technique. using shiny parts in the print technique will allow the packages to be more seen.
- Dimensions & Packaging
- 3 layer, valved, side fold coffee package
Material: BOPP
Dimensions:
w: 140 mm
D: 100 mm
H: 360 mm - Tags
- Coffee, Proshot coffee, Giants, coffee packaging, Proshot coffee Giants, Package, Illustration, Character Design
- Production Technology
- In the design presented in the illustration section, the watercolor technique has been used.
In the printed version, all the jewels of the giants are selected in a metallic way (meaning that in the printed technique, the colors in the selected parts shine like metallic). - Design Challenge
- Creating nomadic tools and nature characters like the giant's tribe, happily working as coffee producers were a bit challenging. this kind of character has never been on coffee packs before, but the result was surprisingly awesome and everybody loves them all.
- Research
- Type of Research: Field research, internet research
Research Objectives: coffee processing methods, steps, varietals in different parts of the world including the largest coffee producer.
Methodology: case study and survey
Data Collection and Research Tools Used: coffee encyclopedia, coffee processing technology book, handbook of coffee processing, coffee rosters handbook.
Participants: Proshot coffee factory staff
Results: creating a nomadic coffee processing method represented by giant characters.
Effect in Real-Life: surprising, eye-catching, design that makes everybody interested including my daughter. - Inspiration
- The main purpose of designing this package was to create an interactive atmosphere between you, nature, and the producer. By creating imaginary characters and entering your "inner child", they tried to invite you to a world that you paid less attention to (the stages of coffee production and nature conservation to drink coffee). By doing this, you will pay more attention to those who produce coffee (from the time of coffee planting to the time it is poured into a cup).
- Project Duration
- The project started in November 2020 in Shiraz and finished in September 2021 in Shiraz, and was exhibited in January 2022.
- Operation Flow
- 1. Revolutionary and funny giant characters sprits love and happiness in these pandemic years.
2. The relation between giant characters and their nomadic tools of coffee processing with nature, represents how care we must have to protect our environment and be aware of global warming while producing our products.
3. Wide variety of giants leaves our hands open for further designs such as animations, figures, dolls, etc. - Patents
- PROSHOT COFFEE Co.
©® 2022 - Image Credits
- Illustrator: Mohsen Koofiani
Creator: Mohsen Koofiani
Photographer: Mohsen Koofiani
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