Rooeein Packaging by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2022
Rooeein Packaging
Client: Rooeein Filters Co.
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #140076The Design
About Rooeein Packaging
Rooeein is a packaging design for automotive air and oil filters. The packaging uses a green color scheme and the image of a leaf. The leaf refers to nature, where leaves help clean the air, much as a filter cleans the air for an engine. The main visual idea came from the image of a road passing through a dense forest, and the same image shaped the colorful brand identity. The design helps the product stand out in the store environment. The leaf concept was also applied across the marketing and advertising materials of the brand.
The Recognition
About the Bronze A' Design Award
Rooeein Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Rooeein Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Rooeein Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues. - Dimensions & Packaging
- This project has a great variety of dimensions
- Tags
- Filters, Air and Oil, Industrial Packaging, Creative Design
- Production Technology
- All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
- Design Challenge
- The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
- Research
- The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
- Inspiration
- Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
- Project Duration
- This project was start at Oct 2019 and ended on Dec 2021
- Operation Flow
- this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
- Patents
- Copyright 2022 Rooeein co. All right reserved.
- Team Members
- Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei - Image Credits
- Photographer: Iman Ale Mozaffar
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