Wan Shan Jiu 5696 Baijiu Packaging by Zhang Yanhui is a highly esteemed winner of the very prestigious 2023 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2023
Wan Shan Jiu 5696 Baijiu Packaging
by Zhang Yanhui
Client: Wuhan Pufine Creative Technology Co., Ltd.
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #141116The Design
About Wan Shan Jiu 5696 Baijiu Packaging
Wan Shan Jiu 5696 is a packaging design for a high-end Chinese Baijiu intended for the international market. The bottle has a triangular form that is solid and stable. The triangular shape joins decorative elements of western classical architecture with the eastern idea that three begets all things of the world. Three-dimensional reliefs of famous world landmarks surround the bottle and suggest a journey around the world. A carved metal badge marks the quality of the product. The gift box and the bottle can both be kept and displayed.
The Recognition
About the Silver A' Design Award
Wan Shan Jiu 5696 Baijiu Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Wan Shan Jiu 5696 Baijiu Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Wan Shan Jiu 5696 Baijiu Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Strategic Packaging Design for Global Brands
We transform brand stories into award-winning packaging that bridges cultures and markets. Our comprehensive approach combines strategic brand consulting with innovative design solutions. From luxury spirits to consumer goods, we create packaging that elevates products and drives market success internationally.
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Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
- Dimensions & Packaging
- Gift Box Size:325*155*115mm
Bottle Size:248*82mm - Tags
- Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
- Production Technology
- The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
- Design Challenge
- As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
- Research
- It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
- Inspiration
- There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
- Project Duration
- The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
- Operation Flow
- It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
- Team Members
- Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang - Image Credits
- Xiang Shasha
Wang shijie
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