Wan Xiang Sheng Tea Packaging by Huang Feng is a highly esteemed winner of the very prestigious 2023 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2023
Wan Xiang Sheng Tea Packaging
by Huang Feng
Client: Huang Feng
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #141219The Design
About Wan Xiang Sheng Tea Packaging
Wan Xiang Sheng is a gift box for Wuyishan rock tea. The outer box imitates the form of Wuyi Mountain and recalls the landscapes of Chinese painting. When the box is set upright, the outline shows a person in meditation. The box is made of special paper with a light gray rock texture, and gravure printing, embossing, debossing and hot stamping present the shape and texture of the tea mountain. The box opens like a book and holds two small packages with four packets of tea. The design invites calm and a different point of view.
The Recognition
About the Golden A' Design Award
Wan Xiang Sheng Tea Packaging is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Wan Xiang Sheng Tea Packaging is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Wan Xiang Sheng Tea Packaging creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
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Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The outer box imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the "landscape" is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different harvests.
The font design of Wanxiangsheng comes from the state in which the ripples on the surface of the tea are slowly sinking. The packaging is made of special paper with light gray rock texture, and the gravure process presents the shape and texture of the tea mountain. - Dimensions & Packaging
- Width 285mm x Depth 105mmx Height 105mm
- Tags
- zen, multiple angles, packaging, tea
- Production Technology
- Rock grain special paper hardcover gift box
Embossing and Debossing
Hot stamping process - Design Challenge
- Find the matching paper, and consider how to express the Chinese Zen from the graphics from multiple angles.
- Research
- This project comes from "Chancha Yiwei" (China's unique Zen tea culture), This Wuyishan rock tea is very famous in China, every time you drink it, it has different taste, which requires people to get down to feel and experience.
- Inspiration
- This project comes from "Chancha Yiwei" (China's unique Zen tea culture).This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. People need to calm down to feel and experience it.
The landscape of the birthplace of tea and the artistic expression of Chinese painting. - Project Duration
- The project was established in October 2020,
Completed November 20, 2020
Available December 15, 2020 - Operation Flow
- Open the book by turning over the book, the inner box contains 2 small packages, a total of 4 packets of tea.
- Team Members
- Design Director：Huang Feng
- Image Credits
- #1: Designer FENG HUANG, FENG, 2021.
#2: Designer FENG HUANG, FENG, 2021.
#3: Designer FENG HUANG, FENG, 2021.
#4: Designer FENG HUANG, FENG, 2021.
#5: Designer FENG HUANG, FENG, 2021.
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