Kellipops Packaging by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2023
Kellipops Packaging
Client: Viap
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #141266The Design
About Kellipops Packaging
Indulgence. Desire. Chocolate all the way. Imagine Charlie and the chocolate factory. What would a day there look like? The chocolate candies would pop out of their shell and with incredible intensity, they would dance around you, calling you to dance with them and make them yours. First, designers saw them through their imagination and they heard them explode. They looked at them through their shells and they spoke to the soul. Then they designed them. With their sound, their anatomy, the elements of rain, and the intense colors that shout out the endless desire for them.
The Recognition
About the A' Design Award
Kellipops Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Kellipops Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Kellipops Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What are your future plans for this award winning design?
I would seek to leverage the recognition and success of the design to help promote the brand and increase sales. This could involve showcasing the design in marketing materials, advertising campaigns, and other promotional efforts. Ultimately, my goal would be to continue to support the client's marketing and branding efforts through effective and impactful design work.
How long did it take you to design this particular concept?
it took me approximately 3 months to complete the design. During this time, I researched the client's brand, target audience, and industry trends to ensure that the design was both visually appealing and effective in meeting the client's goals. Overall, the design process for this project was thorough and involved multiple rounds of revisions to ensure that the final product met the client's needs and exceeded their expectations.
Which design tools did you use when you were working on this project?
Adobe Illustrator for the design and Adobe Photoshop for the 3D modeling of the mockups and the photos on the packaging
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
- Dimensions & Packaging
- Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm - Tags
- Rebranding, packaging design, snack, chocolate snack
- Production Technology
- Plastic Doypack
- Inspiration
- The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
- Project Duration
- The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
- Team Members
- Creative Director - Antonia Skaraki
Art Director - Andreas Deskas
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