Pet Pet Brand Products by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2023
Pet Pet Brand Products
Client: Pet Pet
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #141273The Design
About Pet Pet Brand Products
Every human being and every pet, have their own identity, their own particular elements and characteristics. Every pet has its own personality, character, emotions and needs. With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design made the imprint of a relationship full of love. Emotions led the design to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was is also its signature.
The Recognition
About the Silver A' Design Award
Pet Pet Brand Products is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Pet Pet Brand Products is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Pet Pet Brand Products is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Award-Winning Packaging Design Services
We transform brands through strategic packaging design that captures hearts and drives sales. With over 25 years of experience and numerous international awards, our expertise spans from food and beverages to consumer products. We create distinctive visual identities that make products stand out on shelves.
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Design Interview
What is the main principle, idea and inspiration behind your design?
Pet Pet, means emphatic love for our pets. This is the driving force behind the design. The wish to show that every dog is different, every dog is loved and deserves the best treatment. Apart from the love we have for pets, we were inspired by the love they have for us. The unconditional love, and the happiness they show at every minute of the day. There is a sense of freedom when two parties love each other irrevocably and this is another feeling that inspired this work.
What has been your main focus in designing this work? Especially what did you want to achieve?
The work incorporates vibrant, eye-catching colors and simple graphics reminiscent of infographics, along with linear illustrations of dogs. Transparency is prioritized, with the nutrition facts table prominently displayed on the front. The logo, an illustration of a dog tag, symbolizes belonging and care. One unique detail is the paw symbol replacing the ™ symbol, signifying pet approval. The overall design creates a dynamic and postmodern brand that inspires positive emotions and a sense of freedom.
What are your future plans for this award winning design?
Amplifying the recognition and success of the design to help promote the brand and increase sales. This could involve showcasing the design in marketing materials, advertising campaigns, and other promotional efforts. Ultimately, the goal is to continue to support the client's marketing and branding efforts through effective and impactful design work.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design team made the imprint of a relationship full of love. Emotions led them to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was also the design signature.
- Dimensions & Packaging
- Plastic doypack Width 140mm x depth 60mm x Height 210mm
- Tags
- Rebranding, packaging design, packaging, pets
- Production Technology
- The materials use for the packaging are plastic doypacks.
- Design Challenge
- The hardest part of our creative procedure was to find a way to print with the least colors possible for any given product code and achive a variety of products with distinct differences between them.
- Research
- For this project there was no research.
- Inspiration
- The design team heard melodies everywhere, but the melody they loved more than any other, was the bark of a dog. It accompanied the team, entertained them, gave them so much joy. The sound of a dear friend. So powerful and with so much love, that they wanted to give him his own note, his own signature, his identity!
- Project Duration
- The project started in September 2021 in Athens and finished in December 2021 in Athens, and was for sale in pet stores and super markets in February 2022.
- Operation Flow
- After the brands packaging redesign the new packages had a better optical impact to the clients.
- Team Members
- Creative Director - Antonia Skaraki
Art Director - Valia Alousi - Image Credits
- Image #1: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #2: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #3: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #4: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #5: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
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