Artsmuzeum Branding by Jessica Yang - WeBranding Global

Artsmuzeum Branding by Jessica Yang - WeBranding Global is a highly esteemed winner of the very prestigious 2023 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

SilverGraphic· 2023

Artsmuzeum Branding

by Jessica Yang - WeBranding Global

Client: WeBranding Global

Silver A' Design Award Winner in Graphic Category

31,873

Verified Award Winner

Verify Award Status for #142003

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Artsmuzeum Branding

ArtsMuzeum is a brand identity created for an online gift shop that sells art related products. The identity links historical art with modern life. The logo pairs gothic yet bold letterforms with a squared frame that appears to continue without end. The name is shortened and arranged in creative blocks, and the letters are composed as a single graphic pattern built from positive and negative space. The concise and solid design is applied to the website, stationery and promotional materials.

The Recognition

About the Silver A' Design Award

Artsmuzeum Branding is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Artsmuzeum Branding is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Artsmuzeum Branding is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: NeutralSymmetry: PartialBackground: No Clear Backdrop

Where to Get It

Strategic Brand Identity Design Services

We craft compelling brand identities that bridge strategy and creativity. With 15+ years of expertise in 360° brand storytelling, our team delivers data-driven design solutions across digital and physical touchpoints. From logos to complete visual systems, we help businesses connect with their audiences through award-winning design.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ArtsMuzeum is dedicated to preserving exquisite, historical moments in time, making them more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.
Dimensions & Packaging: ArtsMuzeum aims to build a bridge between historical art and modern life, from artifacts to merchandise. An artistic modern online gift shop connects the past and present to share the same world.
Tags: Gift Shop, Brand Identity, Logo Design, Brand IP, Modern, Customized Gifts, Online Store, Artwork, Museum
Production Technology: With the spirit of sharing art with the public, the modern style logo is designed with a concise and solid pattern. The visual identity highly applies to the brand website, stationary and various promotional materials. ArtsMuzeum aims to get in touch with the local and international masses, and makes artistic products integrate into people's lives.
Design Challenge: It was finding the perfect blend of representing historical and modern art that not only captures an onlooker's attention but helps to understand how past and present art are forever intertwined.
Research: ArtsMuzuem helps shape the audience's understanding of the arts and keeps distant works of art relevant. Since ArtsMuzuem is not an ordinary gift shop, existing only online, it was necessary to emphasize the historical nature of a museum and the convenience of selling delicate products to help keep historical art alive in modern society. While browsing the online gift shop, people feel like having a real-life experience of walking through a museum rather than just shopping. Essentially, creating more accessible ways for people to enjoy historical art in their daily lives, just as Artsmuzeum does, was the basis of its research and branding initiatives.
Inspiration: The ArtsMuzeum online gift shop collaborates with museums worldwide by blending historical and modern art to bridge the gap between the past and present. Drawing upon this idea, a logo is designed that visually represents the combination of historical art and modern society through its gothic yet bold fonts and seemingly infinite although squared frame.
Project Duration: June 2022 / New York City
Operation Flow: The masses could capture what ArtsMuzeum represents through the design's names, lines, and patterns. The name's visual appearance is strengthened by shortening its length and presenting it in arranged creative blocks. The lining of the logo is boundless, timeless, and modernized to help the audience recognize and understand the brand. Finally, the pattern of the text is a totem of composing letters, a unique imprint that hides the construction of negative and positive space, making the text graphic.
Team Members: Creative Director: Jessica Yang
WBG Creative Center
Image Credits: WeBranding Global LLC