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Tuliplanet Gifts Tea Packaging by Leung MukChi

Tuliplanet Gifts Tea Packaging by Leung MukChi is a highly esteemed winner of the very prestigious 2023 Bronze A' Design Award in Packaging Design Competition Category.


BronzePackaging· 2023

Tuliplanet Gifts Tea Packaging

by Leung MukChi

Client: Shenzhen Endess3 Culture Communication Co., Ltd

Bronze A' Design Award Winner in Packaging Category

10,270

Verified Award Winner

Verify Award Status for #142025

Colors

The Design

About Tuliplanet Gifts Tea Packaging

Tuliplanet Gifts is a tea gift box created for a Chinese tea brand. The packaging is built around the brand logo, which shows a tiger holding a tulip in the mouth. The image refers to the idea that even a tiger can stop to smell a flower. Traditional motifs such as a crane, auspicious clouds and a tea garden are applied to the box. These elements link the tea inside with nature and with Chinese cultural heritage. The intent is to show that people living in a materialistic era can still find a calm and spiritual moment through drinking tea.

The Recognition

About the Bronze A' Design Award

Tuliplanet Gifts Tea Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Tuliplanet Gifts Tea Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Tuliplanet Gifts Tea Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a tea gift box design. The design was constructed by a list of key terms such as, the metaphor of the logo "in me the tiger sniffs the rose", surrounded by a mental field, cultural inherited and tea. These ideas finally turn out to visual elements, for instance, Crane, auspicious clouds, tea garden, etc. All the elements are used for expressing the key theme - although we are living in a materialistic era, we could still have the connection between nature and spiritual world by drinking tea.
Tags
Oriental aesthetics, Chinese traditional culture, Lu Yu: Cha Jing, Tea etiquette Chinese year of the tiger, Mid-Autumn Festival
Inspiration
The founder born in the year of "Tiger". As it knows as the "king of beast"so that it becomes the key visual element of the brand. As you can see that the logo is a tulip held in the mouth of a tiger, it has a meaning of "in me the tiger sniffs the rose", the idea has also extended to the gift box design.
Project Duration
Finished in Guangzhou on August 27th, 2021

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