Bronze Packaging Design · 2023
Tuliplanet Gifts Tea Packaging
by Leung MukChi
- A' Design Award 2023 Bronze Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: Shenzhen Endess3 Culture Communication Co., Ltd
- Estimated Number of Design Views: 9,673
- Verification code 0C22DD41F6 · Verify this award
About Tuliplanet Gifts Tea Packaging
Tuliplanet Gifts is a tea gift box created for a Chinese tea brand. The packaging is built around the brand logo, which shows a tiger holding a tulip in the mouth. The image refers to the idea that even a tiger can stop to smell a flower. Traditional motifs such as a crane, auspicious clouds and a tea garden are applied to the box. These elements link the tea inside with nature and with Chinese cultural heritage. The intent is to show that people living in a materialistic era can still find a calm and spiritual moment through drinking tea.
Press Kit
- Unique Properties
- This is a tea gift box design. The design was constructed by a list of key terms such as, the metaphor of the logo "in me the tiger sniffs the rose", surrounded by a mental field, cultural inherited and tea. These ideas finally turn out to visual elements, for instance, Crane, auspicious clouds, tea garden, etc. All the elements are used for expressing the key theme - although we are living in a materialistic era, we could still have the connection between nature and spiritual world by drinking tea.
- Tags
- Oriental aesthetics, Chinese traditional culture, Lu Yu: Cha Jing, Tea etiquette Chinese year of the tiger, Mid-Autumn Festival
- Project Duration
- Finished in Guangzhou on August 27th, 2021
- Inspiration
- The founder born in the year of "Tiger". As it knows as the "king of beast"so that it becomes the key visual element of the brand. As you can see that the logo is a tulip held in the mouth of a tiger, it has a meaning of "in me the tiger sniffs the rose", the idea has also extended to the gift box design.