Jiang Hu Alcohol Beverage Package
by Li Wei and Reform
- Awarded April 15, 2023
- CLIENT: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
- 3.061
Chinese Taoism has a concept: "where there are people, there is Jianghu". In China, the word "Jianghu" has always been associated with the image of a Chinese traditional swordsman. Therefore, designers adopted the bionic design and took "token" as the symbol to make the work appear chivalrous and young. The illustration on the tape around the bottle is about a swordsman growing from a rookie to a truly mature swordsman. The bottle cap is designed as a tiger head to enhance its chivalrous spirit.
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