Dream of the Blue Manual Class Alcoholic Beverage Packaging

Dream of the Blue Manual Class Alcoholic Beverage Packaging
by Wen Liu

• Awarded April 15, 2023
• CLIENT: JIANGSU YANGHE DISTILLERY CO.,LTD.
• 6.581

The product is a premium baijiu of the brand Yanghe, produced from 600 years old cellars by hand. Its production process is included in China's list for Intangible Cultural Heritage. It is designed in the shape of an inherited teardrop, with a combination of sandblasting in the form of movable type printing. Manual hammering, like cellar mud, warm to the touch, with dark blue and metallic gold. The ink is hidden with sprinkles of gold, deep but not dull, rich but not heavy, echoing quality of the product, conveying deep cultural richness and promoting the Chinese spirit of craftsmanship.