Jundao Guiniang Baijiu Packaging
by SHANGHAI GUIJIU CO., LTD.
- Awarded April 15, 2023
- CLIENT: Shanghai Guijiu Group Co., Limited.
- 25.277
Jundao Guiniang is a packaging design for a high-end Chinese Baijiu spirit. The hexagonal white ceramic bottle is decorated with a traditional Chinese ink painting, applied by enamel firing. The soft halo of the painting suggests mountains and rivers and refers to the natural environment of the production area. A bronzing process outlines the terrain of the origin region in fine layers. The golden cap is shaped as a personal seal and can be kept as an ornament. The design expresses Chinese culture, respect for nature and the value of tradition.
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