China Qing Tea Beverage Packaging by Dingding Li

Bronze Packaging Design · 2023

China Qing Tea Beverage Packaging

by Dingding Li

A' Design Award 2023 Bronze Winner in Packaging Design
Awarded April 15, 2023
CLIENT: The Soloist
Estimated Number of Design Views: 11,021
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About China Qing Tea Beverage Packaging

Oolong Tea is also named Qing Tea in China, so it was named China Qing. The smooth and round tea bottle, white bottle cap and turquoise-orange bottle are engraved with the subtle Chinese and English marks of China Qing. When the labels are given, they are two explicit tea drinks; when the labels are hidden, they are two limpid drinks. When you open the bottle cap and take the first sip, the long-lost clear and sweet tea rolls up the taste of light or thick oolong tea, which instantly evokes richness, and slowly returns to the originality, maybe it is the taste of life.

Press Kit

Unique Properties: Oolong Tea is also known as Qing Tea in China. It is a kind of tea unique to China. The smooth and round tea bottle, white bottle cap and turquoise-orange bottle are engraved with the subtle Chinese and English marks of China Qing. The transparent bottle bottom shows two kinds of tea colors: Mild and Concentrated. When the labels are given, there are two explicit and elegant tea drinks; when the labels are hidden, there are two mysterious and limpid drinks.
Dimensions & Packaging: Bottle size: Diameter 60mm x Height 180mm
Single label size: Length 220mm x Width 60mm
Gift box size: Length 41mm x Width 26mm x Height 63mm
Tags: tea, packaging, Chinese, beverage, branding
Production Technology: PET polyester bottle cap and bottle body, partial spot color screen printing and laser engraving. Environmentally friendly art paper, spot color printing, partial hot silver process.
Design Challenge: China Qing was defined as a intellectual and minimalist style at the beginning of its creation, but most of the bottled tea in the market already has a stereotyped image, which requires more accurate creative extraction and visual expression to present a simple and refreshing design. Finally, after constant speculation and repeated practice, this effect was achieved.
Project Duration: The project started in May 2022 and completed on June 2020, Shanghai.
Operation Flow: Round and smooth bottle body, whilst exquisite to the touch. Delicate details of printing and laser engraving, reflect the strict quality requirements of brands and products. Removable labels provide consumers with a new experience and visual presentation, thereby deepening the memory of the product.
Research: All the creative elements of China Qing strive to provide a new visual presentation method and more cultural integration for the market of similar products, further thinking about the phenomena existing in modern society, relying on the traditional tea culture, integrating into a new visual language and way of experience, and hoping to have new inspiration.
Inspiration: "Bodhi is fundamentally without any tree, the bright mirror is also not a stand. Fundamentally there is not a single thing, where could any dust be attracted?" This poem is from the "Bodhi Buddhist Hymn" of the Tang Dynasty in China. You can gently remove the label and faithfully keep the high light. The mild and concentrated fragrances are all in the artistic mood. These are the inspirations for China Qing.
Image Credits: Designer: Li Dingding