Jxb Probiotics Packaging by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Bronze A' Design Award in Packaging Design Competition Category.

BronzePackaging· 2023

Jxb Probiotics Packaging

by Tiger Pan

Client: Shanghai Junxiaobao Health Technology Co., Ltd.

Bronze A' Design Award Winner in Packaging Category

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Verified Award Winner

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Colors

The Design

About Jxb Probiotics Packaging

Jxb Probiotics is a packaging design for a probiotic health product. The smallest single units are shaped like a small spaceman, a figure that suggests a guardian of the body. The outer box is made of recyclable cardboard and measures 137 millimetres in diameter and 130 millimetres in height. Each inner box measures 24 millimetres in diameter and 45 millimetres in height. Printing uses inks that are free of solvents and volatile organic compounds. The small units can be kept and reused as decorative objects.

The Recognition

About the Bronze A' Design Award

Jxb Probiotics Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Jxb Probiotics Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Jxb Probiotics Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: CoolSymmetry: PartialBackground: No Clear Backdrop

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, the market of probiotics is going through a period of chaotic but rapid development and packages are out of order and off standard, which also reflects a low recognition of consumers. Inspired by a little spaceman looking upon the starry sky carries out the responsibility to guard people's body. The reused pulp material is used to make the outer pack and the smallest single units can be reused. Through the guardian shape, a caring personality of the brand is shaped and a sense of scientific expertise is fully conveyed.
Dimensions & Packaging: Box: diameter 137mm x height130mm
Inner box: diameter 24mm x height 45mm
Tags: probiotics, health, space, spaceman, packaging, Tiger Pan
Production Technology: Made of 100% recyclable cardboard.Printed with FSC certified VOC free and solvent free UV inks, the process is safer for the environment and has virtually zero carbon emissions.
Design Challenge: The small figure of spaceman is well accepted by consumers and it is reused into playful things, such as car decoration or mini vase in a row.
Research: The spaceman like shape of the smallest unit of the probiotics is uniquely distinguishing the product with all other competitive ones. And it reminds people to really pay attention to intestine and stomach health.
Inspiration: The inspiration is from the guardian image of spaceman. Probiotics are like our personal bodyguard, only inside the body.
Project Duration: 2021 September to 2022 August, designed in Shenzhen.
Operation Flow: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JXB needs to be presented to consumers in a contemporary aesthetic.
Team Members: Chief Designer:Tiger Pan
Assistant Designer：Yahui Wang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Project Manager: Lei Peng
Image Credits: Tiger Pan