Nverhong Guihualinzang Alcoholic Beverage Packaging by Wen Liu

Nverhong Guihualinzang Alcoholic Beverage Packaging by Wen Liu is a highly esteemed winner of the very prestigious 2023 Silver A' Design Award in Packaging Design Competition Category.

SilverPackaging· 2023

Nverhong Guihualinzang Alcoholic Beverage Packaging

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Silver A' Design Award Winner in Packaging Category

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Verified Award Winner

Verify Award Status for #144973

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Alcoholic Beverage Packaging

Shaoxing Nverhong Winery Co., Ltd. has a long history. Founded in 1919, it is a representative of Huangjiu. It is located in Shangyu Dongguan, Shaoxing City, Zhejiang Province. It is one of the backbone enterprises of Huangjiu industry in China and the vice-chairman unit of the Branch of the China Alcohol Industry Association.Nuerhong Huangjiu is brewed with the finest white glutinous rice, with a clear and transparent colour, a mellow yet rich taste and a strong and long-lasting aroma.

The Recognition

About the Silver A' Design Award

Nverhong Guihualinzang Alcoholic Beverage Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Nverhong Guihualinzang Alcoholic Beverage Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Nverhong Guihualinzang Alcoholic Beverage Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: WarmSymmetry: VerticalBackground: No Clear Backdrop

Where to Get It

Premium Packaging Design Services for Beverage Brands

We specialize in creating culturally-inspired packaging that transforms traditional beverages into contemporary luxury experiences. Our award-winning approach combines heritage storytelling with modern aesthetics, utilizing premium materials like ceramic and sustainable paper to elevate your brand's market presence.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang