Yi Xin Distillation Chinese Highend Spirits by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2023
Yi Xin Distillation Chinese Highend Spirits
by Tiger Pan
Client: Beijing Shunxin Agriculture Holding Co., Ltd.
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #145831The Design
About Yi Xin Distillation Chinese Highend Spirits
Yi Xin Distillation is a packaging design for a Chinese spirits brand. The bottle is made of glass, which raises the gloss and texture of the surface and sets the product apart from similar spirits sold in ceramic containers. A dragon, drawn in an ancient Chinese manner, clings to the bottleneck and serves as the main identifier, so no printed label is required. The outer box is simple and follows the symmetry of traditional Chinese design. The bottle measures 180 by 130 by 285 millimeters. The aim is to present a long heritage in a contemporary form.
The Recognition
About the Golden A' Design Award
Yi Xin Distillation Chinese Highend Spirits is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Yi Xin Distillation Chinese Highend Spirits is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Yi Xin Distillation Chinese Highend Spirits creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
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Grand Interview
Your innovative integration of the dragon motif at the bottleneck of Yi Xin Distillation Chinese Highend Spirits eliminates the need for traditional labeling - could you elaborate on how this bold design decision aligns with both ancient Chinese symbolism and modern consumer expectations?
The dragon motif represents power, authority, and prosperity in ancient Chinese culture, making it a fitting symbol for a premium spirit. By placing the dragon at the bottleneck, we transformed it into a functional centerpiece that replaces traditional labels, aligning with modern minimalism. This design caters to contemporary consumers who value cultural authenticity while appreciating clean, iconic visuals. The result is a seamless fusion of heritage and modernity, elevating the bottle into an art piece.
The glass material choice for Yi Xin Distillation Chinese Highend Spirits stands apart from traditional ceramic packaging in Chinese spirits - what inspired this departure from convention, and how does it enhance the premium positioning of the brand?
The choice of glass reflects the need to modernize perceptions of Chinese spirits. Glass allows greater precision in crafting intricate details, such as the dragon motif, and exudes a timeless luxury associated with premium products. Unlike ceramic, glass offers transparency, symbolizing purity and quality. This shift not only distinguishes the brand from competitors but also appeals to a younger, more globally-minded audience seeking innovation in tradition.
The symmetrical aesthetics of Yi Xin Distillation Chinese Highend Spirits' outer box draws from ancient Chinese culture - could you share your creative process in balancing these historical elements with contemporary luxury packaging demands?
We began by studying traditional Chinese architecture and imperial aesthetics, particularly the balance and harmony found in ancient designs. These elements were reinterpreted using contemporary materials and minimalist lines to create a sleek, luxurious outer box. Symmetry was key to evoking a sense of order and prestige, while premium finishes like metallic accents bridged the gap between historical reverence and modern sophistication.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
- Dimensions & Packaging
- Bottle size: 180mm x 130mm x 285mm
- Tags
- Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
- Design Challenge
- The dragon is a challenging part when realizing the design as the shape is quite complicated.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
- Inspiration
- The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Copyrights belong to Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You - Image Credits
- Tiger Pan
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