Nutrili Supplements Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2023
Nutrili Supplements Branding
Client: Nutrili
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #147623The Design
About Nutrili Supplements Branding
Tasty supplements, undeniable benefits. Nutrili is all about bringing high quality, natural and sustainable supplements. Backed by science, products are certified vegan, have only natural flavors and colors. Ocean-diverted pure recycled plastic is used for jars. The brand designer was commissioned for the creating the visual brand identity and packaging designs for the brand in 2022. The products were launched in 2022 December. New products are on the way.
The Recognition
About the A' Design Award
Nutrili Supplements Branding is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Nutrili Supplements Branding is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Nutrili Supplements Branding is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Grand Interview
Your innovative approach to combining Middle Eastern aesthetics with minimalist design in Nutrili Supplements Branding challenges traditional market expectations - could you elaborate on how you achieved this delicate balance while ensuring the brand remained attractive to your target audience?
The balance between a young, colorful aesthetic and a clean, minimalist approach was key in making Nutrili feel both effective and approachable. The design avoids clutter while embracing vibrant hues and gradients that reflect the natural ingredients. By keeping the packaging structured yet playful, we ensured it would resonate with a health-conscious yet style-aware audience.
The ocean-diverted pure recycled plastic packaging for Nutrili Supplements Branding reflects a strong commitment to sustainability - what inspired this environmental consciousness, and how did it influence your overall design decisions?
Sustainability was a core value from the start, and using ocean-diverted recycled plastic reinforced Nutrili’s commitment to responsible consumption. This influenced the design by inspiring a balance between transparency (both visually and ethically) and modern aesthetics. The clean, functional look reflects the purity of the ingredients, while the minimal yet bold layout keeps the focus on what matters—sustainability without compromise.
The distinctive wave and star symbols in Nutrili Supplements Branding create a powerful visual narrative about nutrients and wellness - could you share the creative journey that led to these specific design elements and their symbolic significance?
The wave and star symbols were designed to communicate both nourishment and transformation. The waves represent fluidity, absorption, and the natural elements in the supplements, while the stars symbolize radiance and vitality—the visible benefits of using the product. These symbols are framed by a drop, which is the shape of the gummies - hero products of the brand. This subtle yet meaningful iconography reinforces the idea that Nutrili enhances wellness from the inside out.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!
Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality. - Dimensions & Packaging
- Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm - Tags
- supplements, vitamins, collagen, label, packaging, design
- Production Technology
- Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom - Design Challenge
- The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.
In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area. - Inspiration
- Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
- Project Duration
- 3 months, Istanbul & Dubai
- Operation Flow
- Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
- Team Members
- Designer: Cansu Dagbagli Ferreira
- Image Credits
- Photography: Lara Zankoul + Büşra Sarıoğlu
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