Luckin 2.0 Drip Coffee Packaging by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2023
Luckin 2.0 Drip Coffee Packaging
by Tiger Pan
Client: Lucky Coffee Technology (China) Co., Ltd.
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #148015The Design
About Luckin 2.0 Drip Coffee Packaging
Luckin 2.0 is a series of drip coffee packaging created for five coffee varieties. Each box is illustrated with the origin of its beans, including Africa and Yunnan in China. Local plants and animals are drawn to suggest a natural scene. Five bright color schemes separate the varieties and help the boxes stand out on the display shelf. The layout is direct and simple, with clear product information instead of long slogans. The boxes are produced with four color printing, matte black hot stamping and a matte silver label.
The Recognition
About the Silver A' Design Award
Luckin 2.0 Drip Coffee Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Luckin 2.0 Drip Coffee Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Luckin 2.0 Drip Coffee Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Premium Packaging Design Services
We transform brands through strategic packaging design that captivates consumers and drives sales. With 28 years of experience creating award-winning solutions for leading brands, we bring artistic excellence and commercial success to every project.
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Grand Interview
Your innovative approach to illustrating local plants and animals in Luckin 2.0 Drip Coffee Packaging creates a powerful eco-friendly narrative – could you elaborate on how this visual storytelling strategy evolved during your design process?
We aimed to blend ecological awareness with cultural resonance, focusing on visually connecting consumers to the coffee’s origins. This evolved through in-depth research and collaboration with environmental and local experts to ensure authenticity.
The transition from the first generation to Luckin 2.0 Drip Coffee Packaging demonstrates a bold shift toward vibrant color schemes – what inspired your decision to move away from the original black, white, and gray tones, and how does this evolution reflect changing consumer preferences?
The vibrant palette reflects a growing consumer desire for freshness and optimism in branding. It also aligns with a younger demographic seeking more dynamic and engaging visual identities.
Your Silver A' Design Award-winning Luckin 2.0 Drip Coffee Packaging masterfully balances professional information layout with youthful appeal – how did you achieve this delicate equilibrium while maintaining brand recognition?
We achieved this balance by prioritizing clarity in typography and structure while introducing playful design elements, ensuring the brand’s professional identity remained intact.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
- Dimensions & Packaging
- Width 75mm x length 110mm x height 125mm
- Tags
- coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
- Production Technology
- Four color printing. Logo hot stamping of matte black. Matte silver label.
- Design Challenge
- How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
- Research
- The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
- Inspiration
- The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen.
- Operation Flow
- Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
- Patents
- Copyrights belongs to Tiger Pan
- Team Members
- Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng - Image Credits
- Tiger Pan
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