Luckin 2.0 Drip Coffee Packaging
by TIGER PAN
- Awarded April 15, 2023
- CLIENT: Lucky Coffee Technology (China) Co., Ltd.
- 11.225
The top five Luckin Coffee beans of the first generation were upgraded to the second which brought a specific image to consumers, Luckin Coffee displayed the origin of Africa, Yunnan(China), and more coffee-producing areas on the packaging. Local plants and animals are portrayed as eco-friendly scenes in the eyes of consumers. The new 2.0 series retains the original packaging information layout and maintains the familiarity of consumers with this product.
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