Shiny Meadow Milk Fit Package

Shiny Meadow Milk Fit Package
by Mengniu Fresh Dairy Products Co., Ltd

• Awarded April 15, 2023
• CLIENT: SHINY MEADOW
• 6.756

Upholding the healthy diet concept of lighter heart in emotion and a lighter burden in diet, the brand features high nutrition, light burden, low fat and calorie, making it tastier. With the little green cat as the main visual element, the product establishes emotional connections with young people in a more friendly manner. And the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand and the implementation of sustainable development.