Dragon Spirit Chinese Baijiu Packaging by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2023
Dragon Spirit Chinese Baijiu Packaging
Client: Long Hun Liquor Industry (China) Co., Ltd
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #149693The Design
About Dragon Spirit Chinese Baijiu Packaging
Dragon Spirit Chinese Baijiu is a packaging design for a Chinese liquor. The design is inspired by the Southern Song Dynasty brush painting Nine Dragons. A dragon from the painting appears on the bottle, and the dragon head is formed in metal, moving the image from two dimensions into three dimensions. The metal head is combined with a golden depiction of the Chishui River below, suggesting a dragon pouring water from the sky. The lid recalls an imperial seal and carries seven seals. Paper, PMMA, glass and metal are used.
The Recognition
About the Bronze A' Design Award
Dragon Spirit Chinese Baijiu Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Dragon Spirit Chinese Baijiu Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Dragon Spirit Chinese Baijiu Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The dragon from the "Nine Dragons" is used on the bottle. The dragon's head are made of stereometallic material. The combination of ancient paintings and metal dragons, the dragon from the two-dimensional space of ancient paintings to three-dimensional space which feels like the dragon has flown out of an ancient painting and leaped onto the paper.
The head of the dragon and the golden "Chishui River" below are cleverly combined, just like a dragon spitting water in the sky. - Dimensions & Packaging
- 140mmx140mmx300mm
- Production Technology
- Paper, PMMA, glass, metal
- Inspiration
- Inspired by the Chinese brush painting "Nine Dragons" of the Southern Song Dynasty. The metal dragon's head was flying from the ancient painting. Combination of 2D and 3D space. The lid of the bottle is like Qianlong's imperial seal. 7 seals on it, including the 6 seals Qianlong put on the Nine Dragons.The other one is the seal of "Chen Rong",which pays tribute to this great artist. Chinese liquors are also the masterpieces of Chinese brewers, paying tribute to the spirit of the craftsman.
- Team Members
- Creative Director: Yingsong Chen
Illustrator: Huandi Li
3D: Wei Hu
Design: Huandi Li, Pan Wang
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