Naked Nature Snack Bar by Angela Spindler is a highly esteemed winner of the very prestigious 2023 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2023
Naked Nature Snack Bar
Client: Depot Creative
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #150326The Design
About Naked Nature Snack Bar
Naked Nature speaks to a world that's increasingly back in tune with the environment. The designer created a design and verbal strategy for the brand as well as all packaging designs. The brand's flavours are articulated through big, bold hand-drawn typography bulging from the pack, a nod to the fact the flavours inside that can not be contained. The brand language is playful and honest as is the packaging. The raw nature of the bar is reflected in its sustainable credentials, using a home compostable wrapper. The SRT's are printed CMYK with 1 spot colour and an all-over satin aqueous varnish.
The Recognition
About the Bronze A' Design Award
Naked Nature Snack Bar is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Naked Nature Snack Bar is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Naked Nature Snack Bar splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper. - Dimensions & Packaging
- Compostable rewind (@home)
- Tags
- Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
- Production Technology
- Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset. - Design Challenge
- Securing vibrant colours on an uncoated compostable stock
- Inspiration
- We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal. - Project Duration
- 12 months, Sydney Australia
- Operation Flow
- Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
- Team Members
- Angela Spindler, Designer /Creative Director
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