Westlake Impression Brand Image

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Westlake Impression Brand Image
by Chao Yang

Awarded April 15, 2023
CLIENT: Zhejiang University of Finance & Economics
9.696

Westlake Impression is a brand identity design created for a performing arts company in Hangzhou, China. The performance is staged on a square platform set about ten centimeters below the surface of the West Lake, with the lake itself as the background. The identity follows a decentralized method. No logo is placed at the center of visual recognition. Instead, a system of graphic groups forms the identity together. The square stage and a window for urban cultural promotion are the main visual concepts. The aim is to strengthen brand recognition.

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