Vegan Style Packaging Design

Serra Vegana is a small company that produces cashew ferments and vegan cheeses. Handmade from plants with 100% vegan natural ingredients. The brand promotes the vegan lifestyle by eliminating actions of exploitation or animal suffering, as well as reducing its impact on the environment.

I wanted to infuse the brand with these values and the vegan lifestyle and represent the company.

The company wanted to avoid exploitation or animal suffering and reduce the impact on the environment, which is why they reject consumer items of animal origin.

I hope it continues to give us some more joy, but what excites me the most is seeing how the brand is implementing all the branding design it creates for the brand in all the packaging, store signage and internal stationery.

It was extremely easy, as the client himself has these values ​​in his business, all I had to do was highlight the ecological awareness of the packaging and base it on the ethics of the brand and the client. The balance between environmental responsibility and visual appeal is due to wanting to highlight the ethics of the company, ethics that the client openly shares.

The brand's ethical awareness was so overwhelming that there was no other way to approach the design of the packaging and its materials. Thinking about industrial printing for this project would have to deprive the brand of its most precious asset, based primarily on veganism, which is in favour of sustainable ecology and caring for the environment.

The client actually makes these products by hand in an artisanal way, so in this case what I did was also to highlight the properties of the business itself, giving total transparency to the image of the business. The design is constantly based on the values ​​of the client and the business, highlighting their true criteria for the realization of their products and their own lifestyle.