Daqu Wine Packaging Design by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2024
Daqu Wine Packaging Design
by Yuejun Chen
Client: Shenzhen Red Deer Cultural Creative Design Co., LTD
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #151879The Design
About Daqu Wine Packaging Design
Daqu is a packaging design created for a wine bottle. The packaging is made of corn stalk pulp, an environmentally friendly material that dissolves quickly. Pulp molding forms a single layer structure with raised contour lines that suggest mountains. The contour shape refers to the natural brewing environment of Luzhou, where three rivers meet. The white pulp surface and the simple visual style give the product a clear and distinct identity. The main challenge was the accurate design of the mold pattern, so that the shaped pulp could be released cleanly.
The Recognition
About the Bronze A' Design Award
Daqu Wine Packaging Design is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Daqu Wine Packaging Design is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Daqu Wine Packaging Design splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The use of corn stalk pulp environmental materials, dissolution speed, showing the concept of enterprise environmental protection, leading the market. The one-layer structure is formed by paper pulp to show mountain contours, which express the unique brewing environment of Luzhou and the convergence of three rivers. Through the use of white pulp and a new simple design style, can stand out in the Sichuan market, forming a unique image.
- Dimensions & Packaging
- 170X125XH320mm
- Tags
- Corn stalk pulp, packaging design, environmental protection
- Production Technology
- Corn stalk pulp
- Design Challenge
- Contour opening molding effect, bottle modeling effect
- Research
- Reflection of product culture, application of environmental protection materials, contour opening molding effect, bottle modeling effect
- Inspiration
- The use of environmentally friendly materials to do the design, promotes the concept of environmental protection, but also expresses the enterprise proposition. Through the pulp molding, the use of a contour shape to bake the bun raised, layer by layer structure to express the meaning of mountains, but also to increase the sense of hierarchy to the product. The creation of the contour line also expresses the beautiful, natural wine-making environment, showing the regional characteristics.
- Project Duration
- It will begin in Shenzhen in April 2023 and be completed in April 2023
- Operation Flow
- Pulp open mold forming
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