Neev Ice Cream Package by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2024
Neev Ice Cream Package
Client: Neev
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #151980The Design
About Neev Ice Cream Package
In this design, which is named with musical techniques, it is tried to harmonize the illustrations on the package with the name of each product. The illustrations are drawn in a simple way with a beautiful technique and various colors according to the taste of each ice cream. In the design of this packaging, an interaction between music and ice cream flavors has been created. The purpose of this packaging is to combine the different feelings of listening to music and eating ice cream. So you might want to experience it and listen to a piece of music with the same theme while eating ice cream.
The Recognition
About the A' Design Award
Neev Ice Cream Package is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Neev Ice Cream Package is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Neev Ice Cream Package is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Grand Interview
Your innovative fusion of musical elements with ice cream packaging in Neev Ice Cream Package has earned recognition at the A' Design Award - could you elaborate on how you developed this unique connection between auditory and gustatory experiences?
The idea began with the observation that both music and ice cream trigger emotional memory. Each has rhythm, tone, and tempo that influence human mood. I wanted to merge these sensory experiences to visualize how taste could sound.Each flavor became a musical composition: Solo for deep, bold chocolate; Duette for the romantic blend of vanilla and berries; Rhythm and Melody for tropical and chocolate variations. By connecting auditory structure to gustatory pleasure, the packaging itself became an orchestra of flavors.
The illustrations in Neev Ice Cream Package demonstrate a remarkable harmony between musical terminology and flavor visualization - what inspired your choice of specific artistic techniques to represent this sensory intersection?
To visualize this connection, I employed vector-based illustration with sharp yet flowing forms, reminiscent of musical waves. Layering and rhythm were central principles: shapes repeat like melodies, and color transitions echo tonal shifts.The key was harmony between abstraction and legibility. Each artwork had to sing, not literally, but emotionally. The result was a symphony of color, shape, and tempo that mirrors both sound and flavor.
How did your background in painting influence the creation of Neev Ice Cream Package's distinctive visual language, particularly in terms of color selection and composition for each ice cream variant?
My painting background guided the entire creative structure. Compositionally, I treated each package as a stage where movement, balance, and color dialogue occur.I relied on chromatic harmony rather than contrast; each tone was tuned like a note to express mood: warm reds and violets for passion, mint greens for freshness, and creamy neutrals for calm. The painter’s intuition about rhythm and negative space was crucial in achieving emotional fluidity across the series.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
- Dimensions & Packaging
- Capacity: 170 ml
Mouth: 80mm
Depth: 62mm - Tags
- Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
- Production Technology
- Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability - Design Challenge
- Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
- Research
- Behavioral examination, etc
- Inspiration
- The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
- Project Duration
- The project started in October 2022 and finished in April 0223 in Shiraz, Iran
- Operation Flow
- The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
- Image Credits
- Illustrator / Creator: Mohsen Koofiani
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