Daity Galaxy Ice Cream Packaging by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2024
Daity Galaxy Ice Cream Packaging
Client: Daity Galaxy
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #152400The Design
About Daity Galaxy Ice Cream Packaging
Welcome to the world of fantasy and wonder. In this ice cream packaging design, you enter the mental world of a child. It may seem like this idea is only for children, but this fantasy design style takes everyone into a children's fantasy world. The cheerful colors and different illustrations each tell a story that makes everyone imaginatively enter childhood. This design has many details that make the viewer more interested and curious. One of the features of this design is the use of the watercolor technique in the illustration section of the design.
The Recognition
About the Bronze A' Design Award
Daity Galaxy Ice Cream Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Daity Galaxy Ice Cream Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Daity Galaxy Ice Cream Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The packaging is related to the ice cream product. According to the manufacturer's sales goal of producing this product, which were children, creating a dreamy and distinctive world for children was created in the mind of the designer.
What has been your main focus in designing this work? Especially what did you want to achieve?
The main focus in the design of this project was to create a fantasy and effective space that children usually dream about. All the efforts of the designer to create a space have been to establish a sensory connection with children.
What are your future plans for this award winning design?
Due to the good opinion of the judges, we are convinced that the packaging will perform well and creating related campaigns will have a double effect on its impact. Therefore, the creation of physical fantasy spaces will be on the agenda to have a better visual interaction with children.
Grand Interview
Your innovative use of watercolor technique in Daity Galaxy Ice Cream Packaging creates a unique visual narrative - could you elaborate on how this artistic choice helps bridge the gap between children's imagination and commercial packaging design?
This technique is a free, dreamy way. The colors are placed together both randomly and precisely, which helps tell the brand story in the packaging. Where we want to tell a dreamy, free, and limitless space. Using watercolor is very exciting for children. The combination of colors and their intertwining, as well as preserving the texture of the paper and its visibility, is very special.
The research phase of Daity Galaxy Ice Cream Packaging involved studying children aged 7-12 - how did their emotional responses and color preferences influence your final design decisions, and what surprising insights emerged from this interaction?
It is very exciting when you are among a group of children in this age range. Their emotions are amazing. What they want is always different from what we think. Their desires and dreams are limitless, but our thoughts end up in a certain framework based on logic. Therefore, I tried to use these emotions in a way that does not harm them. But with a separator in the design, I considered the packaging requirements. In the end, although the illustrations have certain complexities, a combination of simplicity and freedom was seen in the design.
In developing Daity Galaxy Ice Cream Packaging, you created distinct fantasy worlds for each ice cream flavor - could you walk us through your creative process in ensuring each illustration tells its own story while maintaining a cohesive brand identity?
The story begins here, where the brand has prepared itself to face the world of children in order to achieve its goals. An endless galaxy. For this reason, each product had to tell a different story in a specific visual framework. Each package, depending on its contents (the taste of the product), tells a different story in order to challenge its audience. Since our goal in the brand is clear, we had to tell them different stories. Because their mental world is limitless and I had to meet their needs.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this ice cream packaging design, you enter a different children's world. It may seem that this idea is only for children, but this fantasy design style will take you to the fantasy world of children. Happy colors and different illustrations each tell you a story that makes you enter your childhood in an imaginative way. The design has many details that make the viewer more interested and curious.
- Dimensions & Packaging
- Capacity: 600 ml ice cream,
- Tags
- Ice Cream, Ice cream Package, Colorful, Package Design, Children, Imagination, Illustration
- Production Technology
- The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision. IML Applicable, Tamper Evident, Microwave capability, freezer capability
- Design Challenge
- The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
- Research
- Type of research: field and spot research, research goals: knowing children's emotions and understanding color in them, collecting data and research tools: using multiple characters for each design, and children's freedom in choosing colors. Participants: children between 7 and 12 years old. Research Impact: The viewer's desire to see the final design and the effective outcome of the design
- Inspiration
- This design is inspired by children's fantasy worlds. In the pictures, each child imagines himself in a special fantasy world according to each flavor of ice cream. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
- Project Duration
- This project started in March 2023 and continues until now in Shiraz, Iran
- Operation Flow
- The nature of ice cream always has a sense of happiness and dream for both children and adults. Therefore, showing and depicting a world with happy and carefree colors used in packaging along with cartoon characters and a fantasy-dream atmosphere can be very effective. Special imagery and attractive color are the key tools of this packaging for better interaction and impact.
- Patents
- Idea & Package Design: Mohsen Koofiani
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
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