Forty-Nine Union Liquor Alcoholic Beverage Packaging by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2024
Forty-Nine Union Liquor Alcoholic Beverage Packaging
by Yamin Zhu
Client: Forty-Nine Union Design Department
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #152984The Design
About Forty-Nine Union Liquor Alcoholic Beverage Packaging
This ensemble features the white porcelain pot, hailing from the city in China, the esteemed birthplace of porcelain craftsmanship. Accompanied by the divider adorned with the motif from the illustrious Shang Dynasty, along with four shot glasses and the brush pot crafted from blue and white underglaze porcelain. They are elegantly presented within the spacious wooden box. Each element serves as a poignant representation of Chinese cultural ethos, encapsulating enduring principles of exploration, resilience and the preservation of heritage ingenuity.
The Recognition
About the Golden A' Design Award
Forty-Nine Union Liquor Alcoholic Beverage Packaging is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Forty-Nine Union Liquor Alcoholic Beverage Packaging is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Forty-Nine Union Liquor Alcoholic Beverage Packaging creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Premium Brand Identity and Packaging Design Services
We craft culturally-rich visual identities and packaging designs that elevate brands through strategic thinking and artistic excellence. With over two decades of experience serving enterprises across China, our expertise spans from luxury goods to corporate identity systems, blending traditional aesthetics with contemporary market needs.
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Design Interview
What is the main principle, idea and inspiration behind your design?
Members of the Forty-nine Union have united through shared beliefs, striving to create symbols representing values and honor, with the hope of passing them down through generations. Through this design series, ancient Eastern philosophy and aesthetics are integrated, nurturing a deeper appreciation for Chinese wine culture and enhancing confidence in Chinese culture, thereby increasing the sense of belonging among members.
What has been your main focus in designing this work? Especially what did you want to achieve?
My focus is on how traditional craftsmanship can be transformed into commercial products. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience.
What are your future plans for this award winning design?
Sell it in the market, leveraging both its cultural and commercial value.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design comprises a white porcelain pot originating from Jingdezhen, the birthplace of porcelain. It features one divider adorned with the Shang Dynasty Taotie pattern, four shot glasses, one brush pot crafted from blue and white underglaze white porcelain, and a large wooden box for packaging. Each item serves as a testament to Chinese culture, elucidating the philosophical and brand culture of Forty-nine Union. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy.
- Dimensions & Packaging
- Box: W 450mm x D 260mm x H 425mm
Pot: W 170mm x D 106mm x H 330mm
Divider: W 60mm x D 60mm x H 120mm
Shot glass: W 37mm x D 37mm x H 70mm - Tags
- Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
- Production Technology
- The central motif of the pot is the Forty-nine Union's emblematic seal character logo, encircled by ornate double Chinese dragon motifs. Adorning the reverse side is the prominent character 'Xin', symbolizing 'faith', embellished with the Taotie pattern.
The divider's design is inspired by the 'Zun' vessel shape from the Shang Dynasty, with relief decorations featuring Taotie patterns. Crafted with exquisite white porcelain and delicate gold threading, it exudes a jade-like elegance.
The meticulously carved wooden box showcases a double Chinese dragon motif in African rosewood, accented by a copper square metal at the front. Employing traditional handcrafted mortise and tenon techniques reminiscent of Ming and Qing furniture, it holds significant value for collectors.
Lastly, the brush pot, fashioned from blue and white underglaze white porcelain, is adorned with the Forty-nine Union Poem encircling its body, further enhancing its aesthetic appeal. - Design Challenge
- There are two challenges in the process. The first one concerns white porcelain. The ultimate expression of white porcelain is to be as white as snow and as resonant as jade. The second challenge is the difficulty in crafting the square bottle. In pursuit of the perfect effect, we chose these two most challenging elements to complete this set of works.
- Research
- The research began with the Forty-nine Union, formed by 49 friends driven by love and sharing, all seeking a better life. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience. The design aim to create a set of works and artworks that can be passed down for more friends to enjoy. The research method involves collecting suggestions and data from all partners, followed by analysis, summarization, and modification. The results of the study have proven successful in achieving the initial objectives, both spreading Chinese philosophical ideas and preserving brand culture.
- Inspiration
- Over the past eight years, members of the Forty-nine Union have remained united by their shared faith, endeavoring to craft a collection of symbols representing value, belonging, and honor for each partner, intended to be passed down through generations. Additionally, the collection integrates ancient Oriental philosophy and aesthetics, fostering a deeper appreciation of Chinese liquor culture and bolstering confidence in Chinese culture. This reflects the original intent of the designers.
- Project Duration
- The project started in April 2023 in Shanxi, China and finished in May 2023.
- Operation Flow
- This design offers a full set of tools for enjoying Chinese drinking culture. Its national treasure value and elegant design suggest it could be suitable for upscale occasions. Designed to last for generations, these products also help preserve the environment by being passed down through families.
- Patents
- 202330374354.2
202330374352.3
202330374350.4
202330374346.8
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