Moutai 1935 Liquor Packaging

Moutai 1935 Liquor Packaging
by Kweichow Moutai-Flavor Series Spirits

• Awarded April 15, 2024
• CLIENT: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.
• 2.029.502

The integration of traditional Chinese paintings and a distinctive color palette sets this packaging apart. The red and gold colourway builds a strong connection with Chinese culture. Traditional Chinese genre paintings in relief encircle the bottle, exuding artistic elegance. This design also makes the previously intangible history and culture behind Chinese distilled spirits visible, positioning Moutai 1935 as a gift with deep cultural significance for global recipients. When savoring Moutai 1935, one will be immersed in an Oriental experience that engages taste, touch, and spirit.