Jiao Yu Gin Packaging

Jiao Yu Gin Packaging
by Laizhou Distillery

• Awarded April 15, 2024
• CLIENT: Laizhou Distillery
• 37.454

Jiao Yu Gin is a packaging design created for a gin made in Sichuan, China. The azure blue glass bottle has a slender curved body with bamboo weaving reliefs on the surface. The reliefs refer to the bamboo weaving culture of the Sichuan and Chongqing regions. The relief surface gives a comfortable grip and a layered sense of touch. A biodegradable bamboo paper label presents the product information in a clear layout with contrasting colours. An oak cork seals the bottle and allows the bottle to be closed again after each serving. The glass, label and cork can be recycled.