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Maharani Mahansar Somras Liqueur Packaging by Dheeraj Bangur

Maharani Mahansar Somras Liqueur Packaging by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2024 A' Design Award in Packaging Design Competition Category.


IronPackaging· 2024

Maharani Mahansar Somras Liqueur Packaging

by Dheeraj Bangur

Client: Brandsthan

A' Design Award Winner in Packaging Category

27,503

Verified Award Winner

Verify Award Status for #154499

Colors

The Design

About Maharani Mahansar Somras Liqueur Packaging

Maharani Mahansar Somras Heritage Liqueur epitomizes modern elegance with its minimalist matte black bottle. The label, crafted from old pale yellow textured paper, exudes sophistication, adorned with the prestigious Somras branding. An engraving of the iconic Mahansar fort pays homage to its esteemed legacy. Saffron accents reflect the liqueur's essence, enriched with original Kashmiri Kesar. The embossed Somras and intricate gold ink printing add opulence, enhancing its overall aesthetic appeal.

The Recognition

About the A' Design Award

Maharani Mahansar Somras Liqueur Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Maharani Mahansar Somras Liqueur Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Maharani Mahansar Somras Liqueur Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Interviews

Grand Interview

Your integration of ancient Vedic symbolism with royal Rajasthani elements in Maharani Mahansar Somras Liqueur Packaging creates a compelling narrative - could you elaborate on how you balanced these cultural elements while maintaining contemporary appeal?

To integrate ancient Vedic symbolism with the regal Rajasthani essence in the Maharani Mahansar Somras packaging, we began with deep research into the rich histories of both traditions. Vedic symbols, embodying purity and spiritual depth, are woven subtly into the design, grounding it in timeless values. We combined these elements with opulent Rajasthani motifs, reflecting the grandeur of Rajasthan’s royal heritage. The design’s contemporary feel is achieved through minimalist shapes and refined typography, allowing each cultural element to harmonize without overwhelming the modern sensibility, creating an immersive experience for today’s discerning connoisseur.

The matte black bottle of Maharani Mahansar Somras Liqueur Packaging exudes modern minimalism, yet incorporates traditional elements like old pale yellow textured paper - what inspired this intentional contrast in materials and textures?

The matte black bottle symbolizes the sophistication and timeless elegance of Maharani Mahansar Somras. It embodies modern minimalism, representing the boldness of the spirit within. Contrasting this with old pale yellow textured paper—reminiscent of ancient manuscripts and royal archives—was a conscious choice to evoke the richness of tradition. The tactile contrast between the sleek matte finish and the aged paper texture invites the consumer on a nostalgic and progressive journey, blending the mystique of heritage with a touch of contemporary luxury.

How did the iconic Mahansar fort's engraving on Maharani Mahansar Somras Liqueur Packaging evolve during your design process, and what specific aspects of the fort's architecture did you choose to highlight to convey heritage?

The engraving of Mahansar Fort on the Maharani Mahansar Somras packaging evolved with a focus on its most iconic features: the imposing central towers and the intricately layered walls. We emphasized the fort’s grand entrance and sturdy, historic walls to convey strength and legacy. The detailed towers, with their layered balconies and crenellations, bring an element of royalty, while the rounded watchtowers add a sense of timeless guardianship. Together, these architectural elements create a visual bridge between the fortified history of Mahansar and the refined elegance of Maharani Mahansar Somras.

Read the Full Interview

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Maharani Mahansar Royal Liqueur packaging elevates the local brand to international recognition, cultivating an aura of true royal brand value. The visually enchanting packaging resonates with global audiences, establishing the liqueur as a symbol of elegance, luxury, and cultural richness.
Inspiration
The packaging design draws inspiration from the majestic royal Rajasthani family and incorporates elements from ancient Vedas scripts. This blend of regal motifs and Vedic symbolism evokes a sense of cultural richness and exclusivity. The mention of SOMRAS in the Vedas alludes to its divine significance, symbolizing immortality and enlightenment. Additionally, highlighting the benefits of Rose, as per Vedic wisdom, underscores the product's connection.

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