Martial Essence In Brew Packaging
by Zhejiang Sci-Tech University
- Awarded April 15, 2024
- CLIENT: Zhejiang Sci-Tech University
- 2.145
The packaging of Laojiuhan employs the intangible cultural heritage element of Fenglin Southern Fist. It depicts the essence of martial arts with smooth lines from vigorous calligraphy, showcasing the charm. The landscape carvings show that good mountains and rivers create good liquor with regional characteristics. It boosts the image of Laojiuhan and shows the traditional culture of Yongjia on a broad platform, balanced between inheritance and innovation.
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