Gua Gua Xing Qiu Brand Identity
by sxdesign
- Awarded April 15, 2024
- CLIENT: Guangxi Welfare Lottery Issue Center
- 2.187
Designers discovered that most young people purchase lottery tickets out of social necessity and a desire for excitement amidst monotony. Based on this, in the brand design process, designers proposed a brand name that is catchy and has the potential to foster community. In the logo, by simplifying strokes and changing structures, the wordmark presents an unfamiliarity and surprise while ensuring readability. The brand graphics reference elements of the logo and scratch-off lottery tickets. The entire visual system collectively portrays a scratch-off world filled with fun and excitement.
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