Iron Graphics, Illustration and Visual Communication Design · 2024
Sanat Visual Identity Design
- A' Design Award 2024 Iron Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2024
- CLIENT: Tamer El-Menyawi
- Estimated Number of Design Views: 10,353
- Verification code EBEA876909 · Verify this award
About Sanat Visual Identity Design
Sanat is a visual identity designed for an interior design and decoration company. The design is based on minimalism and abstraction. Simple lines form the letter S in a modern way. The golden ratio guides the proportions of these lines. A single hue is used in several tones throughout the identity. The reduced form is intended to convey the message of the company in a clear and direct way. The identity reflects the vision and the design approach of the company. The project was completed in about two weeks in February 2020.
Press Kit
- Unique Properties
- The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
- Dimensions & Packaging
- The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
- Tags
- Minimal, Creative, Visual Identity, Interior Design, Logo
- Production Technology
- This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
- Design Challenge
- The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
- Project Duration
- This design was implemented in about two weeks, in February 2020.
- Operation Flow
- Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.
- Research
- With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
- Inspiration
- Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.