Vintagience Vintage Japanese Sake Packaging

Vintagience Vintage Japanese Sake Packaging
by Hisamichi Kasai

• Awarded April 15, 2024
• CLIENT: Shunbin inc.
• 316

This design is a branding project for vintage sake. The designers focused on the sake brewer's scientific approach to making aged sake and designed the brand based on the concept of Vintage × Science. The shining gradation on the label, created by special printing techniques, expresses the blend of long years, scientific aging methods, and the brewer's passion. The clock's hands symbolize the continuous passage of time during the aging process. The design aims to create new possibilities for sake while incorporating Japanese aesthetics in the product name and symbol.