Heritage Chinese Liquor Packaging

Heritage Chinese Liquor Packaging
by Ruohan Li

• Awarded April 15, 2024
• CLIENT: Easyou brand design
• 8.391

This project's packaging design seamlessly blends the Three Su's family's cultural heritage with minimalist bottle design and six unique illustrations. These illustrations vividly narrate the family's historical stories. The bottle cap, resembling Su Dongpo's iconic hat, and the bottle's eaves symbolizing heaven is round, earth is square, add depth and cultural significance. This design enhances product recognition and deepens consumer understanding of Chinese culture, reflecting the creator's commitment to cultural heritage preservation and offering a more meaningful purchasing experience.