Sinten Coffee Packaging by Louis Yiu is a highly esteemed winner of the very prestigious 2024 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2024
Sinten Coffee Packaging
by Louis Yiu
Client: SINTEN Coffee Roastery
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #158597The Design
About Sinten Coffee Packaging
The challenge of this packaging design project was to think about how to present on the packaging the result that Sinten Coffee Roastery is proud to provide customers with the freshest taste, the aroma of roasted coffee beans. So in order to seamlessly integrate the brand message into the visual identity, the designer found inspiration from the laws of nature through analysis and deconstruction. The perfect proportions that take full advantage of premium coffee are presented with lines, making it more visually appealing.
The Recognition
About the A' Design Award
Sinten Coffee Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Sinten Coffee Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Sinten Coffee Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Grand Interview
Your innovative approach to minimalist design in Sinten Coffee Packaging beautifully captures the essence of freshly roasted coffee - could you walk us through how you developed this distinctive visual language using simple lines and geometric patterns?
In the packaging design for New Deng Coffee, I wanted to use the purest visual language to capture the essence of coffee—clean, focused, and delicately layered. Therefore, I used minimalist lines and geometric shapes inspired by different coffee makers as the foundational elements, almost like illustrating the steady, rhythmic flow of coffee extraction.The fine lines symbolize the diffusion of aroma and create a sense of visual “breathing,” while the geometric forms provide a precise and orderly framework, giving the packaging distinct recognizability even within a minimalist approach. By structuring these elements, we established a unique visual landscape for the brand.
The vibrant orange color scheme of Sinten Coffee Packaging stands out remarkably in a market dominated by earth tones - what inspired this bold choice, and how does it connect to both Kaohsiung's sunny character and your brand message?
Earth tones have long dominated the coffee market, and I wanted New Deng Coffee to communicate with consumers in a more energetic way—one that also represents Kaohsiung.The orange color comes from the city’s intense sunlight and the dynamic energy of its harbor. The warm tones reflected off metal surfaces and the water convey enthusiasm, honesty, and a lack of pretension. It’s a bold color, yet it naturally aligns with Kaohsiung’s pace and the brand’s pursuit of freshness, making the product instantly noticeable on the shelf.
How did your deep understanding of coffee brewing's golden proportion (60% bean quality, 30% roasting technique, 10% brewing craft) influence the rhythmic graphic illustrations we see in Sinten Coffee Packaging?
I strongly agree with the concept of the golden ratio in coffee brewing—beans, roasting, and brewing are all indispensable. This proportional idea inspired the rhythm of the illustrations.We translated line density, length variation, and the amount of negative space into a “visual 60/30/10.” This gives the illustrations a sense of rhythm that corresponds with the extraction process, creating a deeper harmony between the visual and the brewing experience.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
- Dimensions & Packaging
- Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm - Tags
- Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
- Production Technology
- One color printing. Material: Moisture-proof zipper bag and paper
- Design Challenge
- The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
- Research
- The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
- Inspiration
- The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself. - Project Duration
- The project duration is 2 months and is designed in Taipei.
- Operation Flow
- In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series. - Patents
- Copyrights belongs to Sinten Coffee Roastery
- Team Members
- Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
- Image Credits
- A.S.M.D. Creations
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