Heti Branding And Packaging by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2024
Heti Branding And Packaging
Client: Cansu Dagbagli Ferreira
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #158924The Design
About Heti Branding And Packaging
Heti, named after the Dakota word for Home, offers beverages that evoke the essence of home with natural infused flavors, celebrating North America's native plants. This social impact brand dedicates a portion of revenue to supporting tribal communities. Effortless Wisdom, the branding concept, features native style illustrations and flavors, with packaging inspired by Dakota art's geometric symmetry, conveying balance and harmony. The design integrates a monochrome palette with color accents, emphasizing the depth of indigenous art in a modern context.
The Recognition
About the Bronze A' Design Award
Heti Branding And Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Heti Branding And Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Heti Branding And Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Grand Interview
Your innovative approach to celebrating North American native plants through Heti Branding And Packaging beautifully balances tradition with modernity - could you elaborate on how you developed the "Effortless Wisdom" concept and its connection to Dakota art principles?
The "Effortless Wisdom" concept emerged from the deep understanding that indigenous cultures have of the wisdom of plants—knowledge accumulated over centuries and shared with grace. This inherent wisdom appears effortless due to its long-standing presence in Dakota culture, which seamlessly integrates respect for nature into daily life. By embedding geometric and symmetric shapes drawn from Dakota art into our packaging, we honor this traditional wisdom while presenting it in a modern format. The harmonious design reflects the serene, balanced connection indigenous peoples have with their natural surroundings, symbolizing the seamless blend of ancient knowledge with contemporary design practices.
The monochrome illustrations in Heti Branding And Packaging feature striking geometric symmetry - what inspired your decision to focus on these specific visual elements from Dakota art, and how do they enhance the brand's message of balance and harmony?
Our decision to focus on geometric symmetry in the Heti branding was inspired by its profound significance in Dakota art, where such elements symbolize balance and harmony—core values deeply embedded in indigenous cultures. By incorporating these visual elements, we aim to embody the natural equilibrium and interconnectedness with the environment that native plants and traditional wisdom represent. The monochrome design, accented with subtle color, further enhances this message by providing a contemporary yet timeless feel that links past traditions to modern sensibilities, reinforcing the brand's commitment to honoring and celebrating indigenous heritage.
As a social impact brand, Heti Branding And Packaging dedicates revenue to supporting tribal communities - how did this mission influence your design choices, particularly in terms of color palette and visual storytelling?
The social impact mission of Heti significantly influenced our design choices by driving us to create visuals that respectfully and authentically represent the indigenous cultures we aim to support. The monochrome palette with thoughtful touches of color was selected to reflect the depth and nuance of indigenous art in a way that is modern yet timeless. This choice underscores the idea of giving back and nurturing, mirroring the brand’s commitment to enhancing wealth, security, and health in tribal communities. Our visual storytelling incorporates traditional elements and narrative techniques to celebrate indigenous culture, ensuring the design not only communicates Heti's mission but also honors the community it serves.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
- Dimensions & Packaging
- 12 oz can label dimensions are 151 x 195 mm
- Tags
- native, indigenous, social, infused, drink, illustration
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
- Design Challenge
- The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
- Research
- In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
- Inspiration
- Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
- Project Duration
- 8 months, 2023-2024, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
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