Heti Branding And Packaging

Heti Branding And Packaging
by Cansu Dagbagli Ferreira

• Awarded April 15, 2024
• CLIENT: Cansu Dagbagli Ferreira
• 1.210

Heti, named after the Dakota word for Home, offers beverages that evoke the essence of home with natural infused flavors, celebrating North America's native plants. This social impact brand dedicates a portion of revenue to supporting tribal communities. Effortless Wisdom, the branding concept, features native style illustrations and flavors, with packaging inspired by Dakota art's geometric symmetry, conveying balance and harmony. The design integrates a monochrome palette with color accents, emphasizing the depth of indigenous art in a modern context.